45 YEARS Of ALVA
Happy 45th Birthday 1977 Original Alva Deck
Forty-five years ago, Tony Alva launched the first skater-owned and operated skateboard company and signature model under the banner, Alva Skates. The first deck was released in 1977 and featured Alva's iconic logo die cut into glittering griptape and set over a gradient of yellow and orange paint. The 77 or "Alva Flame" is the quintessential 70s deck and one of the most recognizable and iconic skateboards ever produced. We are excited to announce limited edition 77 re-issue decks and Alva X Road Rider re-issue 70s-era wheels. Although Indy wasn't around at the time, we decided to beef up our classic setup with limited edition Alva X Independent trucks. It's the ultimate original, just like our founder.
Alva 45th Anniversary collaborations with Vans, Independent Trucks, and Road Rider Wheels.
Vans X Alva "Authentic" Shoes + T-shirts
Independent X Alva Limited Edition Trucks
Road Rider X Alva Limited Edition Wheels
45 YEARS OF ALVA
Wednesday, July 20th - Sunday, July 31st
Online at Alva-Skates.com and in-store at
Alva Skates 4901 Morena Blvd #213, San Diego, CA
Stay tuned for more special events and releases.
Photo By Raul Vega. Tony Alva Ad Campaign, 1977.